Director of Sales – Mexico

Querétaro | Full-time | On-site

I’m hiring on behalf of a global manufacturer of advanced automation products and systems, supplying cutting-edge solutions to the manufacturing industry worldwide.

With a strong international presence and continued investment in Mexico—including a recently established production and engineering facility—the business is entering its next phase of growth and is seeking a Director of Sales to lead and scale the commercial organisation.

The Opportunity

This is a high-impact leadership role, taking ownership of a well-established sales team and driving the next stage of growth across Mexico.

The business already has a strong foundation — particularly within automotive and established industrial sectors — but the real opportunity lies in:

• Expanding into new industries (e.g. electronics)
• Increasing local market penetration
• Strengthening sales structure, strategy, and execution
• Driving revenue towards a €15–20M+ trajectory over the coming years

This is not a “maintenance” role. It’s a build, lead, and elevate position.

What You’ll Be Doing

• Lead and develop a national sales team (12 FTEs) across Mexico
• Define and execute a clear commercial strategy aligned with global objectives
• Build stronger key account structures and processes
• Increase presence in high-growth sectors and new customer segments
• Work closely with the General Manager (Mexico) and international leadership
• Spend significant time in the field — with customers, teams, and partners
• Strengthen collaboration with distributors and system integrators
• Drive a more structured, proactive, and strategic sales culture

What They’re Looking For

• Proven experience in sales leadership within industrial automation
• Strong understanding of: Automation components / systems, OEMs, integrators, and end users
• Experience managing and developing regional or national sales teams
• Ability to bring structure, strategy, and accountability
• A hands-on leader — not office-based, but active in the market
• Strong commercial mindset with the ability to scale revenue and teams
• Experience working within international / matrix organizations

Why This Role Stands Out

• Visible leadership impact – you’ll shape the direction of the Mexican business
• Backed by a globally recognized brand with strong technical capability
• Significant investment already made in local manufacturing and infrastructure
• A team that is stable, motivated, and ready for stronger leadership
• Real opportunity to build something, not just manage it

Package

• Approx. MXN $1.4M – $1.6M including bonus (80/20 split)
• Company car + standard benefits
• Flexibility for the right candidate

Next Steps

If you’re a commercial leader in automation looking for a role where you can genuinely make an impact — this is worth a conversation.

Apply directly or reach out to me (Michael Frankland) at mf@franklandautomation.com for a confidential discussion.